Because pure crystalline fructose is sweeter than sugar, less of it is used in products to achieve the same level of sweetness. Thus, pure crystalline fructose can be used in making lower-sugar and lower-calorie foods. Consumer research from the Calorie Control Council shows that 187 million adult Americans are incorporating low-calorie and sugar-free foods and beverages into their diet as part of a healthy lifestyle. People will continue to demand a greater variety of low calorie products as they strive to make healthier food choices.
Fructose has been used in whole new categories of food and beverage products, such as shelf-stable nutrition bars, soft moist cookies, pourable frozen juice concentrates and energy-reduced products.
It has also been suggested that fructose be used for individuals with special dietary or nutritional needs, like endurance athletes.